Scaling profitable acquisition in LATAM for iGaming client

Context
Fast-growing iGaming operator expanding aggressively in LATAM, with heavy agency reliance and limited internal acquisition capability.

The challenge
Paid media was underperforming at scale, attribution was unclear, and the business lacked confidence in where incremental spend was truly driving value.

My role
Owned acquisition growth end-to-end: strategy, channels, team build, agency transition, and measurement.

What I did

Built in-house paid media capabilities across Search, Meta, YouTube, and Programmatic

Defined tracking standards, GTM governance, and LTV measurement

Introduced clear reporting cadence and performance dashboards for leadership

Worked directly with Google and key vendors to improve efficiency and innovation

Outcome

Paid media scaled to €1.6M investment (+420% YoY)

Paid channels delivered 69% of all new players in Brazil

ARPU increased by 330% in under 6 months

Contributed to record-breaking revenue months